But I failed.
Meet Barcelona football club: champions of Spain, long time self professed holders of the moral highground and - until now - a sponsorless organisation. Priding themselves as a family led, community driven, anti capitalist association in direct opposition to their high flying, lose spending rivals in Madrid, the absense of a sponsor had become a point of principle for many Barca fans.
But having introduced the Unicef logo to the jersey in 2006 (in what many felt was a cynical exercise to familiarise fans with a logo on the jersey), Barca have now revealed shirt that is the result of the Qatar Foundation record 30 million euro a year sponsership deal. It'll be worn next season and will generate 165 million euro for the club by 2016.
Meanwhile Unicef have been bumped to the back to reside somewhere above a Messi ass.
For a rather heated debate on the issue (with even more hyperbole than you'll get from yours truly) why not head on over to the folks at Boards.ie.
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